Database driven property marketing
websites for Letting Agents
Tel: 01530 272229
enquire online
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Database driven property marketing
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Background to online property marketingIn today's competitive residential lettings market, efficient and effective e-marketing of landlords' properties is critical. For lettings managers, getting new and updated property details onto the web quickly to generate new enquiries is a high priority as is automating the matching of those properties to prospective tenants and keeping them informed. Lettings managers, negotiators and administrators all want the benefits of great e-marketing for the letting agency business but don't want to get bogged down by clumsy procedures. Things need to be fast, straightforward and fit easily into existing office processes. Consistent, high quality branding is more important than ever as property marketing efforts are harmonised in print, on-screen and at the office. Property-ip addresses these requirements by being a complete designed, built, hosted and maintainable property marketing website solution. Property listing updates are done through error-checking web wizards which guide you smoothly through the process so anyone in the lettings team can now get new properties on the web in minutes. Providing facilities for applicants to self-register through the website and automatically receive email updates (with photos) of properties matching their requirements improves communications and streamlines processes. Web site visitors have a powerful range of search tools to find their new home including the ability to search for properties within a radius of a local town. A Property-ip website is not only powerful and easy to use but is designed to be search engine friendly so it actually helps to market itself. And because one size can never fit all, each Property-ip package is extensible via a range of exciting add-on options to ensure your solution precisely fits your specific needs. Very importantly, you have control over the whole thing. Unlike many other property website solutions, with Property-ip you control your own unique property website and online database. Not having to always share resources with other letting agents brings benefits of more consistent branding, more design flexibility, improved navigation, increased browser security and privacy compatibility, clarity of search engine rankings ownership as well as better web site performance. For more details on making Property-ip part of your property marketing strategy, call 01530 272229 or enquire online.
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